The team at Boone Oakley have taken the Modernista [see "The website is dead!"] concept a step further. Instead of distributing their company information across a number of media hosts such as wikipedia, Flickr, etc they have plumped for just one with a YouTube only experience. Certainly a first as I know it. Interestingly, this approach allows their web presence to exists on other sites to, as it does here…
Tags: ad agency, advertising, Boone Oakley, Brands, Campaigns, death of the website, modernista, The web, trends, video, web 2.0, web design
